 The decision was made in London:
At this year’s annual International Field Marketing & Brand Experience Awards in London, COMPETITION PARTNER took top honors to Germany.
Gold went to the successful launch campaign for Ferrero Rondnoir – a new chocolate candy specialty by Ferrero. The award-winning retail campaign had been developed and implemented nationwide in 2008 by COMPETITION PARTNER.
Attention-grabbing placements with grand pianos, pianists, and female brand ambassadors resulted in a memorable introduction and strong sales.
Due to the positive response, the campaign is currently repeated.
Ferrero Rondnoir – "Eine Perle purer Sinnlichkeit"
(“a pearl of pure sensuality”)
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